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Digital Ads: Sky Fiber TVC

Case Study: Sky Fiber TVC

Client Brief: Generate incremental new installs per month over a period 5 months via the switcher promo.

iQ Solution: Develop a timely and relatable concept enough to persuade subscribers to switch to the product. Thus, we came up with the TVC THESIS concept that shows the student’s struggles of having intermittent connection at home as well as the parent’s woes of seeing their child having “no choice” but to use the internet at internet cafes instead of the convenience of their homes. Both are relevant problems that can be addressed with the new product the Sky offers – Sky Fiber.

Story Board

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Behind The Scenes

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Digital Ads: Sky Fiber TVC