ideasQuest Case Studies

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sky-tvc

Case Study: Sky Fiber TVC

Client Brief: Generate incremental new installs per month over a period 5 months via the switcher promo.

iQ Solution: Develop a timely and relatable concept enough to persuade subscribers to switch to the product. Thus, we came up with the TVC THESIS concept that shows the student’s struggles of having intermittent connection at home as well as the parent’s woes of seeing their child having “no choice” but to use the internet at internet cafes instead of the convenience of their homes. Both are relevant problems that can be addressed with the new product the Sky offers – Sky Fiber.

Story Board

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Behind The Scenes

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digital-ads

Case Study: Maxicare PCC (BGC)

Client Brief: Promote Maxicare’s Primary Care Center as an alternative for having regular check-ups and basic medical procedures without the hassle.

iQ Solution: Feature Maxicare PCC as a modern and up-to-date medical facility that not only caters to their patients’ basic health care needs but also gives a satisfiable experience to their patients in every sense — accessible 24/7 everyday.

Story Board

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Behind The Scenes

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gluco

Case Study: Gluco Pro

Client Brief: Introduce GlucoPro as a flavored fiber drink that helps manage diabetes fit for diabetics and pre-diabetics..

iQ Solution: Feature the usage of GlucoPro by diabetics and pre-diabetics through three female consumers representing each target market.

Story Board

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Behind The Scenes

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labit

Case Study: Labit Dx Self-Test Kit

Client Brief: How to introduce LABIT Dx (the first dengue self test kit in the PH) as an easy-to-use dengue self-test kit to the market.

iQ Solution: Highlight the convenience of having a self-test kit by emphasizing the prevalence of dengue and its indistinctive symptoms.

Story Board

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Look Dev

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sky

Advertising Study: Sky Home Wifi Infomercial

Client Brief: Develop an infomercial that highlights Sky Home WIfi’s internet coverage that “works everywhere in the house”.

iQ Solution: Discuss the factors that creates dead zones, more specifically on two-storey houses where dead zones are usually experienced, then highlight how the product addresses these problems to give subscribers the “no deadzone” experience.

Look Board

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laos

Case Study: Laos Tourism Video

Client Brief: A Tourism film is the best brochure a traveller can have about a country. Because of the recent significant influx of foreign visitors to Laos, we want to have a tourism film that will best show Laos, though still a developing country, is “Simply Beautiful” just as our tourism tagline/campaign describes us.

iQ Solution: Show tourists (Male and Female) falling in in love with the beauty of Laos and its people. We made the title “Finally found love, finally found Laos”

Behind The Scenes

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Awards

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